Trade publishing -
from tee to tea
Play Better Golf, Quercus Books, is typical of the trade titles we have produced over the years where Hart McLeod has developed an idea in association with an international publisher. In many cases we have commissioned authors and developed the title in its entirety; in other cases we have just worked on small parts of the process – design, layout, illustration etc.
Our work in golf led us to the exciting development on iGolf2Go where, in 2009, we produced our first iPhone download application.
Golf is just one area; cookery, photography, football, teapots(!) have all featured on our production schedules.
Golf is one area where we have produced a wide range of titles over the years. Like most areas for the trade market, access to specialist editors, illustrators, photographers etc. is key.
We use two photographic studios, as well as outside locations, for commissioning photographs – frequently a cost-effective solution to questions of illustrations.
A page from the iGolf2Go phone application – a successful adaptation of a book with touch screen technology making it easy to use on the course and on the palm top.
We like variety.